New York,
NY
Strategic Creative
︎Corporate Marketing
Executive Director, Corporate Marketing & Global Brand Strategy | Design Educator Making The Extraordinary Relatable™
Bio
Financial District,
New York, NY 10038
New York, NY 10038
An accomplished marketing creative with nearly two decades of experience shaping brand and digital strategy for global corporations such as L'Oréal, Moody’s, Merck, Johnson & Johnson, Godiva, and startups like Casabella. I have led and guided integrated branding efforts for consumer packaged goods and internal communications, combining strategic vision with innovative execution.
My professional journey includes pivotal roles in Corporate Affairs at Bristol Myers Squibb, Design & Brand Management at Bath & Body Works, and Creative Technology at Viant. I have also collaborated on design projects with renowned agencies such as R/GA and Interbrand. My portfolio spans traditional branding, emerging technologies, and corporate communications; I specialize in strategic partnerships, retail experience, and consumer packaged goods.
In addition to my industry work, I have served as an adjunct lecturer and visiting professor at Pratt Institute and CUNY; as a guest lecturer at Parsons The New School for Design, in communication and design strategies.
I believe that brand, informed by aesthetics and anthropological awareness, plays a vital role in the digital age.
My professional journey includes pivotal roles in Corporate Affairs at Bristol Myers Squibb, Design & Brand Management at Bath & Body Works, and Creative Technology at Viant. I have also collaborated on design projects with renowned agencies such as R/GA and Interbrand. My portfolio spans traditional branding, emerging technologies, and corporate communications; I specialize in strategic partnerships, retail experience, and consumer packaged goods.
In addition to my industry work, I have served as an adjunct lecturer and visiting professor at Pratt Institute and CUNY; as a guest lecturer at Parsons The New School for Design, in communication and design strategies.
I believe that brand, informed by aesthetics and anthropological awareness, plays a vital role in the digital age.
Jeannie Joshi
jjoshi@joshidesign.com
+1-917-306-1142
+1-917-306-1142
Selected, Clients
Brand
BMS
L'Oréal
L'arganique Beauté
Godiva
Johnson & Johnson
Hasbro
Casabella
Bath & Body Works
Coach
L'Oréal
L'arganique Beauté
Godiva
Johnson & Johnson
Hasbro
Casabella
Bath & Body Works
Coach
Images
Selected, Expertise
Writing
Global Cosmetic Industry Magazine.
Beauty Packaging Magazine.
Service Design Network, New York.
LinkedIn.
Beauty Packaging Magazine.
Service Design Network, New York.
LinkedIn.
As a Writer and Trade Journalist, I authored white papers for editorial columns and industry analyses on transcendent beauty philosophies and sustainability trends leading the global cosmetic industry.
As a Trend Expert since 2016, I have collaborated and reported on industry analyses on borderless design, packaging aesthetics trends, and emerging innovations reshaping the personal care industry.
As a Trend Expert since 2016, I have collaborated and reported on industry analyses on borderless design, packaging aesthetics trends, and emerging innovations reshaping the personal care industry.
Teaching, Research
Teaching
Undergraduate and
Graduate Communication Design.
Graduate Communication Design.
As a Visiting Faculty member for the graduate cohort at Pratt Institute, I specialized in two foundational programs:
(1) MFA in Cross-Disciplinary Studio, where students address complex
social and environmental issues through design methods, and (2) MS in Packaging, Identities, and Systems Design offers students a hands-on, immersive experience in contemporary design methods.
As an Adjunct Lecturer faculty, I lectured on advertising graphic design, focusing on conceptual thinking and visual communication at CUNY/New York City College of Technology.
Named a Fulbright semi-finalist for ethnographic research on design literacy teaching.
(1) MFA in Cross-Disciplinary Studio, where students address complex
social and environmental issues through design methods, and (2) MS in Packaging, Identities, and Systems Design offers students a hands-on, immersive experience in contemporary design methods.
As an Adjunct Lecturer faculty, I lectured on advertising graphic design, focusing on conceptual thinking and visual communication at CUNY/New York City College of Technology.
Named a Fulbright semi-finalist for ethnographic research on design literacy teaching.
